Privacy and Cookies Policy
Arran Smith | See Differently.
Last updated: 01 September 2026
1. Who we are
We are committed to protecting your privacy and handling your personal information responsibly.
This Privacy and Cookies Policy explains how we collect, use, store and protect personal information when you visit our websites, contact us or use our services.
This policy applies to the websites and services operated by Arran Smith, including:
- arransmith.co.uk
- seedifferently.io
- studyingwithdyslexiablog.co.uk
- dyslexia.tech
- dyslexidev.co.uk
Arran Smith is the data controller responsible for personal information collected through these websites and services, unless otherwise stated.
For questions about privacy or data protection, please contact:
Email: data@seedifferently.io
2. Information we collect
We may collect personal information when you visit our websites, complete a form, make an enquiry, subscribe to updates, download a resource, book an appointment or purchase a product or service.
This may include your name, email address, telephone number, organisation, enquiry details, booking information and communication preferences.
We may also collect technical information, including your IP address, browser type, device information and information about how you interact with our websites.
Where appropriate, we may receive information from other organisations or individuals, such as an employer making an enquiry about support or services.
We only collect information that is relevant to the purpose for which it is needed.
3. How we use your information
We use personal information to respond to enquiries, communicate with you, provide requested services, manage bookings, deliver resources and process purchases.
We may also use information to maintain customer relationships, improve our websites and services, provide customer support, maintain security and meet legal or financial obligations.
Where permitted, we may contact you about relevant articles, resources, events, products and services.
Information may be securely stored within our customer management and communication systems.
4. Our legal basis for processing information
We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection legislation.
Depending on the purpose, we may rely on:
Consent: Where you have agreed to receive communications or permitted us to process information for a specific purpose.
Contract: Where information is necessary to provide a product or service you have requested or to take steps before entering into a contract.
Legitimate interests: Where information is necessary to operate our services, respond to enquiries, maintain customer relationships or protect our websites, provided your rights and interests are appropriately considered.
Legal obligations: Where we must retain or process information to comply with the law.
Where information is required to provide a service, we will explain this where appropriate. Without the necessary information, we may be unable to fulfil your request. Providing information for optional marketing is not a condition of purchasing our services.
5. Neurodiversity, disability and sensitive information
Some of our services relate to neurodiversity, dyslexia, disability, accessibility, coaching and individual support.
You may choose to provide information about your diagnosis, health, disability or personal support needs.
This information may be classified as special category personal data under UK data protection law.
We will only process this information where we have an appropriate lawful basis and an additional legal condition permitting its use, such as explicit consent where appropriate.
We will only collect information relevant to the service being provided and take additional care to protect sensitive personal information.
Sensitive information will not be used for unrelated marketing without an appropriate legal basis.
6. Marketing and communications
If you subscribe to our newsletters or request updates, we may send you relevant articles, resources, events and information about our products and services.
Where required by law, we will ask for your consent before sending marketing communications.
We may also contact existing customers about similar products or services where permitted under applicable marketing regulations.
You can unsubscribe from marketing at any time using the link provided in our emails or by contacting data@seedifferently.io.
Unsubscribing from marketing will not prevent essential communications relating to an existing booking, purchase or service.
You have the right to object to the use of your personal information for direct marketing at any time.
7. Cookies and website tracking
Our websites use cookies and similar technologies to provide essential functionality, remember preferences and understand how our websites are used.
Cookies are small files stored on your device when you visit a website.
We may use the following types of cookies:
Essential cookies: Required for website functionality, security, login sessions and other necessary features.
Preference cookies: Used to remember your settings and improve your experience.
Analytics cookies: Used to understand website activity and help us improve our content and services.
Marketing cookies: Used to measure advertising activity and support relevant marketing.
Where consent is legally required, we will request your permission before using optional cookies or tracking technologies.
Certain limited statistical and preference technologies may be used without consent where a lawful exception applies. Where required by that exception, we will provide clear information and a simple, free way to object.
You can manage your cookie preferences using the cookie controls available on our websites or through your browser settings.
The duration of cookies varies according to their purpose. Session cookies generally expire when you close your browser, while persistent cookies remain for a defined period or until deleted. Details of individual cookies, their purposes and duration should be available through the website’s cookie settings.
Disabling certain cookies may affect how some website features operate.
8. Comments, accounts and uploaded content
Where comments are enabled, we may collect the information entered into the comments form, together with technical information used to assist with security and spam detection.
Approved comments and associated public profile information may be visible to other website visitors.
If you register for an account, we may retain the information you provide to manage that account.
Where you upload images or other content, you should avoid including unnecessary personal information or embedded location data.
9. Third-party services and embedded content
Our websites may contain embedded videos, images, articles, forms and other content provided by external organisations.
These services may collect technical information or use cookies when you interact with their content.
Where required, we will seek your consent before enabling third-party tracking.
External websites and services operate under their own privacy policies.
We encourage you to review their privacy information where appropriate.
10. Who we share your information with
We do not sell your personal information.
We may share information with trusted service providers where necessary to operate our websites, manage communications, process payments or deliver our services.
These may include website hosting, customer management, email, booking, payment processing, security and technical service providers.
We may also share information with professional advisers or relevant authorities where required by law.
Where organisations process personal information on our behalf, we seek to ensure appropriate contractual and security arrangements are in place.
11. International data transfers
Some of our service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we use appropriate legal safeguards as required by UK data protection law.
These may include UK adequacy regulations, approved international data transfer agreements or other recognised transfer mechanisms.
You can contact us for further information about the safeguards used.
12. How long we retain information
We retain personal information only for as long as necessary for the purpose for which it was collected.
Retention periods depend on the type of information, the service provided and any applicable legal, contractual or financial requirements.
Enquiry information is retained while it remains relevant. Customer and service records may be kept after a service ends where necessary for legitimate business, legal or accounting purposes.
Marketing information is retained while you remain subscribed or another lawful basis applies.
If you unsubscribe, we may retain a limited record to ensure your marketing preferences are respected.
Comments and account information may be retained while they remain active or necessary.
Where information is no longer required, we will securely delete or anonymise it.
13. Keeping your information secure
We take appropriate technical and organisational measures to protect personal information from unauthorised access, loss, misuse or disclosure.
Access to personal information is restricted to people and service providers who have a legitimate reason to use it.
We also take additional care when handling sensitive information relating to health, disability and personal support needs.
14. Children and young people
Some of our websites provide information and resources relating to children, dyslexia and education.
Our general enquiries and commercial services are primarily intended for adults, including parents, carers, educators and professionals.
We do not encourage children to submit personal or sensitive information through general enquiry forms.
Where information relating to children is processed, we apply appropriate legal safeguards.
15. Your data protection rights
Under UK data protection law, you may have the right to:
- Request access to the personal information we hold about you.
- Ask us to correct inaccurate information.
- Request deletion of personal information.
- Restrict or object to certain processing.
- Request the transfer of certain information.
- Withdraw consent where processing relies on consent.
You may also have rights relating to automated decision-making that has legal or similarly significant effects.
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, please email:
data@seedifferently.io
We may need to verify your identity before responding to certain requests.
We will respond within the applicable legal timeframe, normally one month.
16. Privacy questions and complaints
If you have a question or concern about how your personal information is handled, please contact us.
Email: data@seedifferently.io
We will acknowledge data protection complaints within 30 days, investigate them appropriately and communicate the outcome.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Telephone: 0303 123 1113
Website: https://ico.org.uk
17. Changes to this policy
We may update this Privacy and Cookies Policy to reflect changes to our websites, services, technology or legal obligations.
The latest version will be published on our websites, with the date of the most recent update shown at the top of this page.